Hello!
I’m Ash, a Senior UX Designer who loves making products that work for real people. My focus is all about understanding what users need and aligning that with business goals to create designs that are not just functional but enjoyable. Whether it's simplifying user flows, making things more accessible, or solving tricky problems, I’m always up for the challenge. Let’s work together to create experiences that truly make a difference!
AppMarket case study
AppMarket case study
The AppMarket case study focuses on transforming Fiserv's marketplace into a seamless platform for banks and fintechs. It tackles design inconsistencies and accessibility issues through a user-centered approach, improving usability and fostering efficient collaboration between users.
Uber delivery app case study
Uber delivery app case study
This case study focuses on identifying the challenges faced by both customers and drivers in online food delivery services. It explores the root causes of inaccuracies in deliveries and proposes solutions to improve the overall reliability and user experience for all parties involved.
