It’s all about my___journey
process
I was born and bought up in India, a country known for its culture, festivals, art, colours, patterns and endless designed sculptures. I'm fascinated by designs, colours, shapes and structures since even when I didn't know about design. I am always eager to learn new skills, ideas, grasp knowledge because I believe that the key to life is constant learning. As a designer, my goal is that my designs should make people think and understand the story it tells and has an educative quality. For me design is a vehicle of expression both visually and strategically.
I built on my background in advertising and implemented it into my UX work. This experience helped me figure out my design process during my masters. I feel the functionality of the design is more critical than esthetic. My design sensibility follows a minimalistic approach to problem-solving. I believe I am a highly organized designer who seeks perfection in her work and can go to any lengths to get it done. For me, UX design is the process of strategizing through innovation and technology, which involves engaging users through their emotions using empathy as a tool to make their life easier.